Thursday, January 3, 2013

Buy something when no one likes it!

The discipline that is most important is not accounting or economics, but psychology.
The key is who likes the investment now and who  doesn’t. Future price changes will be determined by whether it comes to be liked by more people or fewer people in the future.
Investing is a popularity contest, and the most dangerous thing is to buy something at the peak of its popularity. At that point, all favorable facts and opinions are already factored into its price, and no new buyers are let  to emerge.
The safest and most potentially profitable thing is to buy something when no one likes it. Given time, its popularity, and thus its price, can only go one way: up.
“Random Thoughts on the Identification of Investment Opportunities,” January 24, 1994
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