If you believe the story everyone else believes...

If you believe the story everyone else believes, you’ll do what they do. Usually you’ll buy at high prices and sell at lows. You’ll fall for tales of the “silver bullet” capable of delivering high returns without risk. You’ll buy what’s been doing well and sell what’s been doing poorly. And you’ll suffer losses in crashes and miss out
when things recover from bottoms. In other words, you’ll be a conformist, not a maverick; a follower, not a contrarian.

If you believe the story everyone else believes...